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Why Neurodiversity Should be at the Forefront of your DEI&B Agenda for 2024

Jan 22, 2024


In an ever-evolving landscape of the workplace, companies are striving to create environments that embrace differences. A pivotal facet of this movement is the recognition of neurodiversity and its integration into Diversity, Equity, Inclusion, and Belonging (DEI&B) initiatives. As we enter 2024, organisations are recognising the importance of fostering an inclusive and diverse workplace that celebrates the unique strengths and perspectives of individuals with neurodivergent conditions. In this blog, we will explore why incorporating neurodiversity into your DEI&B strategy is not just a trend but a strategic imperative for success.

Neurodiversity in the workplace

Neurodiversity encompasses a spectrum of neurological differences, including but not limited to Autism, ADHD, and Dyslexia. Embracing neurodiversity means recognising and appreciating these differences to understand that diverse cognitive styles contribute to a richer and more innovative workplace.

Below are 7 reasons why neurodiversity should be a priority on your DEI&B agenda this year:

  1. Innovation and problem-solving
    A diverse and inclusive business encourages unique perspectives in problem-solving and cognitive abilities. By fostering neurodiversity, companies stimulate different thinking styles that may lead to groundbreaking solutions. A recent study by Boston  Consulting Group found that organisations with diverse teams reported a 19% increase in innovation revenue compared to those without.

  2. Enhance productivity
    Although each neurodivergent person is unique, they may excel in tasks that require attention to detail, pattern recognition, and a sustained focus. Research has recognised that teams with neurodivergent professionals can be 30% more productive than those without. * (*Harvard Business Review, 2017) 

  3. Improve employee engagement and morale
    When employees feel that their differences are not just accepted, but valued, it positively impacts their engagement and overall morale. To support this, the Society for Human Resource Management (2020) found that 57% of employees feel that creating an inclusive environment where everyone feels valued and supported is essential for their job satisfaction.  

  4. Retention
    Enhancing employee satisfaction within a company is a process that will positively impact retention rates. An investigation conducted by Birkbeck University of London (2023), revealed that over 40% of participants expressed an intention to leave their current organisation. However, the same study revealed that with tailored adjustments nearly 50% would be very unlikely to leave. This supportive environment acts as a key factor for reducing turnover rates and contributing to overall staff stability.

  5. Broader talent pool
    The inclusion of neurodivergent individuals brings a wealth of untapped talent. As previously mentioned, neurodivergent individuals possess unique skills and perspectives that can be harnessed to drive innovation and creativity within an organisation. By seeking and attracting neurodivergent individuals, businesses can access a diverse range of capabilities that can contribute to the company’s success.

  6. Meeting ethical and social requirements
    As organisations increasingly recognise the importance of their Environmental, Social, and Governance (ESG) responsibility, prioritising a more neurodiversity workforce becomes a demonstration of commitment to inclusion, and leads to improved employee satisfaction and loyalty. In addition to this, as legal and regulatory frameworks evolve according to societal awareness, the companies that proactively address neurodiversity are better positioned to comply with emerging regulations and avoid potential repercussions and reputational risks.

  7. Cultivating psychological safety
    Psychological safety in the workplace refers to employees feeling secure in sharing ideas and taking interpersonal risks without fear of judgment.  An effective team values psychological safety equally as they do physical safety. Data gathered by Google underlines that psychological safety is the leading factor responsible for creating their highest-performing teams.


Incorporating neurodiversity into your DEI&B agenda for 2024 is not just a business imperative or a checkbox – but a strategic advantage. Embracing neurodiverse talent not only enriches your workforce but also positions your company as a forward-thinking, socially responsible leader in your industry.  

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